Track 1: Access Network Advances

Driving Community Benefits and Broadband Demand Through Digital Transformation

September 26, 2019 8:00 AM - 9:00 AM

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Michael Curri



Household Connectivity: 77.3% of households use less than 25/3 Mbps; 97.9% of households use less than 100 Mbps download Business Connectivity; 48.3% of businesses use less than 25/3 Mbps; and 97.6% of businesses use less than 100 Mbps download. Whether people choose low speeds, or just don’t have higher speeds available, their lack of connectivity is a problem because: low take rates negatively impact a business case for providers, leaving the area to be unserved or underserved with broadband; and low connectivity speeds hinder online access, which restricts economic and civic participation in an increasingly digital world. To drive utilization, which then drives the demand for connectivity, you need to personalize the ROI of technology and digital transformation to businesses and households. Fundamentals of marketing and sales tell us we need to understand who they are, what they are doing online, or should be doing online, and why they are online. By implementing a Digital Transformation Program, more people will become aware of what they could and should be doing online and have the capabilities to leverage technologies. This will increase their utilization, which benefits them, the local economy, and the community.